Many overseas brands always feel that their business scale is small and their budget is limited, so there is no need to hire a PR agency anymore. If there is not enough manpower, they can handle it part-time. BUT!! In fact, the lower the budget of small and medium-sized enterprises, the more they need professional PR agencies to handle PR business!
More abundant and comprehensive resources
PR agencies already have a wealth of media resources, and in order to have equivalent resources, companies may need to hire a very senior PR personnel, and this labor cost may be higher than using PR agencies. If we carefully calculate the input and output, it is actually equivalent to the cost of hiring a junior PR to hire a PR agency, in order to obtain more comprehensive media resources and PR effects.
A more professional PR process
For small and medium-sized enterprises, an in-house PR team is primarily focused on meeting basic needs, and it is impossible to allocate personnel separately for each PR position. But if you collaborate with a PR agency, you can receive professional support for PR strategy and other content such as PR crisis management, event management, media relations, news release writing and publishing, and media invitations.
Viewing a brand from an objective perspective of an outsider
It's not that in-house PR is not objective enough, but rather that habitual thinking or subjective preconceptions are often unavoidable after staying in a company/team for a long time. A professional PR agency can sometimes be a valuable outsider's voice at critical moments. Looking at the brand from a third-party perspective and providing different suggestions can also help with internal thinking and judgment within the company.
We often say 'leave professional matters to professional people'. Whether it's a large budget or a small budget, there are different ways to cooperate with PR agencies. It's not that hiring a PR agency is impossible with a small budget~